TONA SWOBODA, is a young fashion label based in Amsterdam founded by fashion designer Antonia Swoboda. The label has been established with the mission of providing an ethical and honest alternative within the current fashion market, all without sacrificing style.

“I missed seeing brands that combined ethics with bold designs—places where I could trust their choices in production without compromising on style. The idea behind the brand is to empower people through clothing: to make them feel confident enough to take charge of their lives and give them the courage to stand out. Fast fashion dominates so much of what’s out there, but I aim to create clothing that stands apart—pieces that are more interesting, thoughtfully made, and built to last.”

Antonia Swoboda

Our label is committed to crafting garments that endure the test of time, emphasizing longevity over fleeting trends. Our focus is on creating pieces that reflect contemporary shapes while drawing inspiration from traditional elements.