ABOUT

TONA SWOBODA, is a young fashion label based in Amsterdam founded by fashion designer Antonia Swoboda. 

The brand was born from a desire to connect the past and the future—to honour tradition while boldly reinterpreting it. Drawing on the artistry of heritage craftsmanship and the freedom of modern design, the brand reimagines classical influences with a rebellious, contemporary edge.
TONA SWOBODA creates ready to wear clothing pieces all carefully handmade in Tona’s studio in Amsterdam, Netherlands.

Rooted in traditional techniques and classical silhouettes, the designs are elevated with striking, modern forms—created for women who take up space with confidence and speak their truth unapologetically.

Worn by artists and performers such as Laura Tesoro and Maan de Steenwinkel, the designs bridge everyday wearability with striking, stage-ready presence.

“Confidence isn’t something you’re born with—it’s something you grow into. If what I create helps someone feel strong and unapologetically themselves, then I’ve done what I set out to do.” – TONA